In August 1972, Marcel Adams, President of Développement Iberville ltée, invested in the construction of a major shopping centre in Sherbrooke to be named Carrefour de l’Estrie. This new mall was inaugurated on October 8, 1973.

Located at the junction of Autoroute 410 and Boulevard de Portland and near Autoroute 10, the new site first attracted superstores like Eaton’s, Pascal, Sears, and Steinberg in addition to some one hundred trendy shops.

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